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Sales Tool 3 - Spark
​​You have about 12-15 seconds to give a project a “WIIFM” message. “WIIFM” stands for “What’s in it for me”.

To develop this message, you need to understand who the person is at the other end of the
conversation, what they want, and how they buy.

Spark helps you align your message on your prospects, referral sources, and strategic partners to get them engaged in conversation and interested in learning more about what is in it for them to meet with you.

To request a copy of Spark or schedule training please contact us here or check our scheduled workshops that can help you integrate this sales tool and others into your efforts.